Massive response to ODM’s newly launched TopTV service leaves the company struggling to cope with demand
On Digital Media (ODM) launched their TopTV service on Saturday, offering consumers seven different pay-TV bouquets priced between R99 and R249 a month.
This is the first time MultiChoice and DStv have gone head-to-head in the local pay-TV market, and the response to ODM’s TopTV offerings were much better than expected.
According to TopTV they sold out all their decoders on Saturday – the first day their services became available to the public – and have ordered another 150,000 to try to keep up with demand. ODM could not confirm when the new decoders will hit the shelves.
The TopTV call centre is also buckling under the strong demand from consumers. TopTV spokesperson Melinda Connor has confirmed that the call centre is experiencing very high load – around 1000 calls per hour – and the 40 call centre agents can simply not keep up with the call volumes.
The company is actively looking at addressing the high demand for its services – something which is a short term hassle but bodes well for ODM in the long term.
In related news ODM has confirmed that a fourth sports channel called Top Sport which will compliment Setanta Sport, Eurosport News and Fuel TV is under development. “This channel will cover all major sporting events,” ODM said.
